Your Marketing Has Landed – Why Landing Pages are Important

by Dallon Christensen September 7, 2010 Business Planning

url=’http://www.dallonc.com/2010/09/your-marketing-has-landed-why-landing-pages-are-important/’;username=’@dallonc’;“Half the sponsors don’t know if their money is wasted or not; the other half do it in order not to be left out.” Unfortunately, this business quote is all too true.  We all know marketing is an investment that we must make in our business.  However, we often have no idea whether the dollars [...]

Share
0 comments Read the full article by clicking here

Friday Focus – Cash Rules Your Business

by Dallon Christensen September 3, 2010 Business Planning

url=’http://www.dallonc.com/2010/09/friday-focus-cash-rules-your-business/’;username=’@dallonc’; If you are looking only at your income statement to see how your business is doing, you need to look elsewhere. Cash is the only thing that pays your suppliers and employees. Look first at your cash flow statement to see how your business is doing.

Share
0 comments Read the full article by clicking here

Why knowing the right question is better for business

by Dallon Christensen September 1, 2010 Business Planning

url=’http://www.dallonc.com/2010/09/why-knowing-the-right-question-is-better-for-business/’;username=’@dallonc’;As business owners, we often expect to have the right answer.  After all, it’s our business, right?  We should understand what’s happening and why. However, the search for the right answer often leaves us unable to ask the right questions about our business.  Leadership expert John Maxwell wrote a great blog post last week highlighting [...]

Share
0 comments Read the full article by clicking here

Work is changing – change how you work!

by Dallon Christensen August 30, 2010 Business Planning

url=’http://www.dallonc.com/2010/08/work-is-changing-change-how-you-work/’;username=’@dallonc’;When I was a junior at the University of Illinois, I read Charles Handy’s book “The Age of Unreason”.  More than any other book I read while in college, I keep returning to this book for what it told me about the future of work.  Handy predicted a future where businesses would have a very [...]

Share
0 comments Read the full article by clicking here

Friday Focus – Don’t Hit the Wall With Your Planning

by Dallon Christensen August 27, 2010 Business Planning

url=’http://www.dallonc.com/2010/08/friday-focus-dont-hit-the-wall-with-your-planning/’;username=’@dallonc’; My apologies for not having a video last week.  I had some dental work done late in the week, and talking was a difficult task! The concept of the fiscal year-end has been around for decades. Unfortunately, year-end often means our planning period becomes shorter as the year moves on. You need to keep [...]

Share
0 comments Read the full article by clicking here

Doing Business on the iPad – Writing Articles

by Dallon Christensen August 25, 2010 Information technology

One of my biggest marketing tools is my writing. I write three blog posts a week and at least one article or book review every weekend. Now that I have my iPad, I have another tool to help me keep current with my written content. Over the weekend, I tried two approaches to writing and editing articles with my iPad. One method takes full advantage of Google’s cloud-based technology, while the other method uses Apple’s web integration with its native iWork program.

Share
0 comments Read the full article by clicking here

A simple way to value information

by Dallon Christensen August 23, 2010 Accounting

I heard this quote from an executive at a recent conference I attended: “If data were dirt and information were water, we would be buried alive and dying of thirst.” Unfortunately, I think many of us can relate. We always hear about the need to make decisions based on data. Nothing could be farther from the truth.

Share
0 comments Read the full article by clicking here

How creative pricing can boost your business

by Dallon Christensen August 18, 2010 Business Planning

While many organizations are focusing on cost-cutting in today’s very competitive environment, two Florida professional sports teams are showing how creative pricing can maximize revenue. The NBA’s Miami Heat and the National Hockey League’s Florida (Miami) Panthers are using unconventional ticket pricing to boost revenue in a competitive entertainment market. The Heat have intentionally kept some single-game tickets available for sale so they can adjust ticket prices for the quality of opponent or night of the week, while the Panthers are asking fans to name their ticket prices in an effort to boost attendance and revenue from concessions, merchandising, and parking.

Share
0 comments Read the full article by clicking here

Doing business on the iPad

by Dallon Christensen August 16, 2010 Information technology

url=’http://www.dallonc.com/2010/08/doing-business-on-the-ipad/’;username=’@dallonc’;I feel like my boys at Christmas right now, because I’m writing this post on my new iPad! I won the iPad in a random drawing during a continuing education webinar from Business Finance magazine three weeks ago. As an admitted gadget guy, I’m looking forward to using my new toy. However, it will not [...]

Share
0 comments Read the full article by clicking here

What BP and the government taught us about planning

by Dallon Christensen August 16, 2010 Business Planning

The finger pointing will go on for years, but both BP and the government are at fault for failing to plan for a catastrophic event like we have experienced. As business owners, we should take this event as a lesson to consider the worst-case scenario for our business and think of how we can anticipate the right course of action. This may mean you bring in outside help, such as university professors or consultants.

Share
0 comments Read the full article by clicking here

← Previous Entries

Next Entries →